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In this essay I would like to give you a white-hat (study ethical good men) search engine optimization way to considerably increase one-way links into your site.
You almost certainly know that to be able to rank well you need lots of <a href='http://www.seobuzz.co'>in-bound links</a>, and not just any kind of link. They have to be links from thematically relevant web pages/web internet sites.
Therefore let's say that you have a web site about how precisely to create a straw bale house. I order to have links to it, you are going to need to look for websites that are crafted around “straw bale building”, “sustainable building”, ” natural building”, “green architecture” etc.
Among the fastest methods for getting one-way links (maybe not mutual links) is by sending out pr announcements. I have been using PRweb for this since 2004, largely because they're an extremely respected service and a free or paid submission can be chosen either by you.
I recently submitted a press release for a software tool I had put together. I paid $80 to PRweb.com (you can publish your release at no cost though, but I wanted to improve my exposure) and here are the next figures to date:
Reads - 71,232 (This number shows just how many times my pr release was reached on PRWeb).
Projected Pickups - 2,491 (The number of times my release was acquired by way of a media outlet).
When I try Google I see that this press release returns 399 effects. All with links pointing back once again to my web site. Perhaps not harmful to about one hours work.
But remember, you can't just provide a keyword loaded pr release in the vague hope that you'll get distribution. I advise that you avoid any so-called “press release submission software” software” is why.
Consider it. Webmasters want to provide benefit with their visitors, therefore only good, high quality content can get picked up. Spam will not!
And much like search engine submission, you don't need to send to every single search engine out there, you just need to get found by way of a pair and the rest follow. The exact same is true for distributing press releases, and PRWeb.com is the Google of the press release distribution services.
If you like to see an excellent example of just how to write an internet search engine improved news release take a peek at for inspiration.
Also many people are under the uncertainty that the value of the link comes from being on the press release service, well that is not the case, the value of the link comes from the website that posts your press release. So the more thematically similar the publication site is to yours, the more value the hyperlink may hold. Still another reason to send top quality pr announcements.